Moveworks offers two powerful web-based experiences that allow your employees to interact with the Moveworks Assistant directly from a browser or embedded within your internal sites. Each provides a different path for delivering AI support, depending on your deployment needs and where your users prefer to work.

Assistant on Web

Assistant on Web gives employees a modern, fully featured Moveworks Assistant directly in the browser.

Embedded AI Assistant

Embedded AI Assistant allows you to place Moveworks directly inside your existing internal websites — such as your ITSM portal, intranet, or HR knowledge hub.

Coming Soon: New Moveworks Branding (Jan 26, 2026)

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Our team is actively working on this update and all customers will get this update will be made on January 26, 2026.

Moveworks is rolling out a refreshed visual identity across all product surfaces, including Assistant on Web and the Embedded AI Assistant. This update introduces our new color system, typography, and UI treatments for a more modern, unified Moveworks experience.

This branding updates is not optional and will automatically be applied for all of our customers because they ensure accessibility compliance, enable future scalability, and deliver a consistent experience across all surfaces. There's no change you as our customer will need to make as this will be an automatic update. While the visual style is evolving, the functionality of your Assistant remains the same.

The biggest change we are introducing is how colors are configured and in this new world, the only color that you can configure will be primary color moving forward. If you do not specify a primary color, we will use black as the primary color [RGB color (0,0,0)].

What can customers do to prepare for this update?

Since all customer will automatically get this update, the only optional task we have for our customers is to verify the primary color that is configured within Moveworks Setup. With this update, primary color is the only configurable color we will support moving forward. If you don't complete this verification task, you can always change this after the update has taken effect. When you modify the primary color, the change within the experience is instant after you save the configuration.

Verify the primary color:

Within Moveworks Setup

• Find the “Chat Platform” section
• Click on “Display Settings”
• Expand the “Moveworks Web Forms UI Styling” section
• Modify the “Web interface primary color”

**If you have not set a primary color, the default color will be black. **Note that the configuration page displays 3 colors, once we make the update the other 2 color selections that appear on the config below will no longer be available.

What’s changing for Assistant on Web?

Assistant on Web will adopt the new Moveworks look and feel, including:

• Updated colors, typography, and UI elements
• New button styles, icons, and layout refinements

Before (AI Assistant)

After (AI Assistant)

You'll see an updated Moveworks logo since now we're part of Service Now, "Moveworks from ServiceNow". Your assistant name and logo will continue to be displayed.

Before (Enterprise Search)

After (Enterprise Search)

Changes to branding customization

Primary Color

The primary color will continue to be customizable, but the logic for how it is applied is changing. You will no longer be able to specify the fill color for the buttons that appear within an assistant response:

Today, the primary color is used for:

• The background color for your bot image (assuming your bot image was a logo with a transparent background)
• The “new chat thread” icon
• The fill color for the first button when 2 or more buttons appear within an assistant response

See example below. To visually show these changes, we've used the color "red" as the primary color.

Additionally today on the Moveworks Reference page, the primary color is used for:

• The colors on titles on appear within the tabs ("References", "Get Help", and "Feedback")
• Any URL links that appear within the assistant response.
• The bottom line outline that appears for a drop down selector.
• The fill color for the buttons on each tab (ex. "Submit")

_See examples below. To visually show these changes, we've used the color "red" as the primary color. _

Soon, the primary color will only be used for:

• The color of the “new chat thread” button.
• The background color for your bot image (assuming your bot image was a logo with a transparent background)
• The user avatar will use a 16% opacity based on the primary color you set.

Note that the Moveworks Reference Page will no longer use primary color.

Here's an example of how the new experience will look using light purple RBG(160, 166, 255) as the primary color.

No additional color customizations will be supported on the Moveworks Reference Page.

What’s changing for the Embedded Assistant?

Embedded Assistant will also reflect the updated Moveworks branding for a more cohesive user experience.

Visual Updates

Some of the visual changes you will notice will be regarding how we render the bot image and the conversation bubbles, as shown below.

Changes to branding customization

Today you can configure 5 different colors (Primary color, Secondary Theme, Bot message Theme, User message theme, and Card Theme). With this update, we will only support primary color moving forward.

The primary color will only be used for:

• The background color for your bot image (assuming your bot image was a logo with a transparent background)
• The user avatar will use a 16% opacity based on the primary color you set.

If you do not specify a primary color, we will use Black as the primary color.

Here's an example assuming that your bot image has a transparent background:

Here's another example that show your bot image that does not have a transparent background:

New Experience Only allows 1 Primary Color

To illustrate the Before and After experience, we will be using Black as the primary color.

Entry point

Before

Zoomed in version on the entry point:

After

• The text that appears will continue to be customizable (ex. "Need help? Chat with me.")
• The outline for that chat bubble will no longer be customizable. You will not be able to customize the outline of the entry point.

Zoomed in version on the entry point:

Embedded Assistant Expanded

Before

After

• You will no longer we able to configure 5 colors.
• You will only be able to configure 1 color (Primary color) and primary color

Embedded Assistant Fullscreen

Before

After

Moveworks Reference Popup

Before

After