Moveworks offers two powerful web-based experiences that allow your employees to interact with the Moveworks Assistant directly from a browser or embedded within your internal sites. Each provides a different path for delivering AI support, depending on your deployment needs and where your users prefer to work.

Assistant on Web

Assistant on Web gives employees a modern, fully featured Moveworks Assistant directly in the browser.

Embedded AI Assistant

Embedded AI Assistant allows you to place Moveworks directly inside your existing internal websites — such as your ITSM portal, intranet, or HR knowledge hub.

Coming Soon: New Moveworks Branding (Late Jan 2026)

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Our team is actively working on this update and we have not finalized a date for when this update will be automatically applied for all of our customers. You will recieve email communications about this update the first week of Jan 2026.

Update is targeted for late January 2026.

Moveworks is rolling out a refreshed visual identity across all product surfaces, including Assistant on Web and the Embedded AI Assistant. This update introduces our new color system, typography, and UI treatments for a more modern, unified Moveworks experience.

This branding updates is not optional and will automatically be applied for all of our customers because they ensure accessibility compliance, enable future scalability, and deliver a consistent experience across all surfaces. There's no change you as our customer will need to make as this will be an automatic update. While the visual style is evolving, the functionality of your Assistant remains the same.

The biggest change we are introducing is how colors are configured and in this new world, the only color that you can configure will be primary color moving forward. If you do not specify a primary color, we will use black as the primary color (Hex #000000).

What’s changing for Assistant on Web?

Assistant on Web will adopt the new Moveworks look and feel, including:

• Updated colors, typography, and UI elements
• New button styles, icons, and layout refinements

Changes to branding customization

Primary Color

The primary color will continue to be customizable, but the logic for how it is applied is changing. You will no longer be able to specify the fill color for the buttons that appear within an assistant response:

Today, the primary color is used for:

• The background color for your bot image (assuming it had a transparent background)
• The “new chat thread” icon
• The fill color for the first button when 2 or more buttons appear within an assistant response

See example below. To visually show these changes, we've used the color "red" as the primary color.

Additionally today on the Moveworks Reference page, the primary color is used for:

• The colors on titles on appear within the tabs ("References", "Get Help", and "Feedback")
• Any URL links that appear within the assistant response.
• The bottom line outline that appears for a drop down selector.
• The fill color for the buttons on each tab (ex. "Submit")

_See examples below. To visually show these changes, we've used the color "red" as the primary color. _

Soon, the primary color will only be used for:

• The background color for your bot image (assuming your bot image had a transparent background)
• The user avatar will use a 16% opacity based on the primary color you set.
• The color of the “new chat thread” button.

Note that the Moveworks Reference Page will no longer use primary color.

Here's an example of how the new experience will look using light purple RBG(160, 166, 255) as the primary color.

What’s changing for the Embedded Assistant?

Embedded Assistant will also reflect the updated Moveworks branding for a more cohesive user experience.

Visual Updates

Some of the visual changes you will notice will be regarding how we render the bot image and the conversation bubbles, as shown below.

Changes to branding customization

Today you can configure 5 different colors (Primary color, Secondary Theme, Bot message Theme, User message theme, and Card Theme). With this update, we will only support primary color moving forward.

The primary color will only be used for:

• The background color for your bot image (assuming your bot image had a transparent background)
• The user avatar will use a 16% opacity based on the primary color you set.

If you do not specify a primary color, we will use Black as the primary color.

Here's an example assuming that your bot image has a transparent background:

Here's another example that show your bot image that does not have a transparent background:

New Experience Only allows 1 Primary Color

To illustrate the Before and After experience, we will be using Black as the primary color.

Entry point

Before

Zoomed in version on the entry point:

After

• The text that appears will continue to be customizable (ex. "Need help? Chat with me.")
• The outline for that chat bubble will no longer be customizable. You will not be able to customize the outline of the entry point.

Zoomed in version on the entry point:

Embedded Assistant Expanded

Before

After

• You will no longer we able to configure 5 colors.
• You will only be able to configure 1 color (Primary color) and primary color

Embedded Assistant Fullscreen

Before

After

Moveworks Reference Popup

Before

After