AI Assistant on Web: Configuration
AI Assistant on Web: Configuration
This section covers steps you can take to give your entire organziation access to assistant on web and preferences you can set for your brand.
AI Assistant on Web: Configuration
Assistant on Web uses your organization’s existing My Moveworks SSO setup to determine who can access the experience. If your company already uses My Moveworks, anyone who has been assigned that app through your SSO provider (ex. Okta) will automatically have access to Assistant on Web.
Note: The “My Moveworks” app name and subdomain (e.g.
m8.moveworks.com) may differ depending on how your organization configured the SSO given that both are configurable. In most cases, customers have kept the name “My Moveworks” as their app name and are using the name of their company, “org_name”, as the subdomain (org_name.moveworks.com/assistant)This is also a good opportunity to consider changing the name of your “My Moveworks” app within your SSO setup given that all your employees will find this application within their SSO landing page. We recommend renaming the “My Moveworks” app to your bot name (ex. If your bot name is “Shelly” then replace the name “My Moveworks” to “Shelly” so your employees can easily find the application.
Your org’s login URL is dependent on your region. Replace org_name with the name of your Moveworks org name.
To verify if you have access to your My Moveworks app try accessing Assistant on Web. You can access the Assistant on Web experience in several ways:
org_name.moveworks.com).org_name.moveworks.com/assistant
You can also go directly to your Assistant on Web URL:
https://www.org_name.moveworks.com/assistant
If your organization uses Okta, Entra (Azure AD), OneLogin, or Google Workspace, you can find and launch the app directly from your SSO dashboard (ex. at Moveworks since we use Okta our SSO dashboard is moveworks.okta.com).
If you don’t have access or want to add additional users please coordinate with your IT or Identity team
Access to Assistant on Web is determined by your organization’s SSO provisioning rules. Make sure all employees who should have access to the Assistant on Web have been provisioned the “My Moveworks” app (or your organization’s equivalent app name) through your SSO provider. Moveworks has no visibility into who within your organization has currently been provisioned your My Moveworks application given that the information lives within your SSO provider.
When you are ready to enable this new platform for all our your employees, you’ll need to coordinate this change with your IT or Identity team.
**Who do I assign the My Moveworks app to? **
When I assign the My Moveworks app to my entire organization do I need to change any settings on the Moveworks Setup “Roles and permissions” page?
/manage webpage (ex. https://www.org_name.moveworks.com/manage) . This webpage does contain web links to Community and Moveworks Academy. We are making a future improvement so that in the future only users with access to stakeholder applications can access to /manage webpage. This is what users who don’t have access to any stakeholder applications will see.
What happens if an employee gets provisioned the My Moveworks application but does not have a user license to use assistant (ex. they don’t currently have access to assistant on a chat platform)?
Assigning the app is handled within your organization’s SSO or Identity Provider (IdP) — for example, Okta.
This is a standard process used to control who can access enterprise applications. Moveworks does not manage this step — it’s typically owned by your IT admin or IAM team.
Change Management Note
You may need to work with your IT administrators to ensure the My Moveworks app (or your custom Moveworks app name) is assigned to all employees who should have access to the Assistant on Web experience.
To learn how to assign users to an enterprise application, follow your SSO provider’s latest documentation below:
Assistant on Web will automatically inherit your organization’s existing Assistant branding settings from Moveworks Setup. This help ensures a consistent experience across all platforms (ex. Slack, Teams, and Web) without requiring you to reconfigure your Assistant’s appearance.
Your Assistant on Web will display the same:
Note: The Assistant name, image, and color are configured once within Moveworks Setup and apply automatically across all surfaces. You do not need to upload a new image or re-enter these details for the web experience. Changes can be made within Moveworks Setup, but will apply to all platforms.
To help you visualize these new customizations, we’re using the following customization settings unless otherwise specified:
The assistant image that’s for Assistant on Web and Embedded Assistant are separate configs.
Assistant on Web
Within Moveworks Setup, navigate to the following configuration page to verify the image that’s being used as your assistant avatar:
Embedded Assistant
Within Moveworks Setup, navigate to the following configuration page to verify the image that’s being used as your assistant avatar:
Avatar Button Image Url”
Your Assistant’s name (aka bot name) is also inherited from Moveworks Setup.
For example: If your AI Assistant is called, “Ask Maya” in Microsoft Teams, it will also appear as “Ask Maya” on Web.
The assistant name appears on
To update your Assistant’s name across all platforms following the following steps:
Bot Friendly Name field.We’re giving you more control over your brand on Assistant on Web and allowing. you to upload your own company brand logo which will be displayed within the left navigation bar.
How to upload your customer brand logo?
Within Moveworks Setup, navigate to the following configuration page to upload or change the customer brand logo:
Brand Logo” section and upload an image.
Below are visual examples showing how the customer brand logo will appear within the experience with the following customizations:
Left Navigation Bar Expanded
Note that our “Moveworks from ServiceNow” brand logo will stay within the experience and displayed on the right hand side of the experience.
Left Navigation Bar Collapsed
Recommendations for your customer brand logo:
Variations of the customer bot logo we will support:
The default out of the box Assistant should be the existing Beige UI, and customers can further customize the Assistant with the following customization options.
Customer can select one of 2 options:
Examples shown below:
Embedded Assistant (Customizations Variations Below)
Assistant on Web
Reference Page Variations
The header and text color for the header on the reference page is using the primary and secondary colors, but only for Web and Embedded Assistant. This type of customizations is not available for chat platforms (Microsoft Teams or Slack).
To modify the primary color navigate to the following config within Moveworks Setup:
Web interface primary color: This primary color will apply to Assistant on Web and Embedded Assistant
Below is the logic for how we use Primary Color within our experiences:
UI Elements Shown Below:
Examples showing how primary color impacts the assistant images
This next section is about how primary color impacts the assistant image you upload. It’s showing a different primary color color, light purple.
Example 1: The uploaded image has a white logo (our Moveworks logo) with a transparent background.
Example 2: The uploaded image has a object (our m8 bot) with a transparent background.
Example 3: The uploaded image has a grey solid background with an object (our m8 bot).
Reference page (Web + Embedded Assistant)
The primary color you select will be used as the text color for the “Assistant Name” that appears within the header.
As of March 12, 2026 given that we’ve introduced new use cases for the primary color, there are some visual changes you will notice. The applies only to Web + Embedded Assistant.
Assistant on Web
The primary color you’ve already selected will be used as the text color for the header on the Reference Page. See blue arrow.
Embedded Assistant
The primary color you’ve already selected will be used as the text color for the header on Embedded Assistant + Reference Page. See blue arrows.
In addition to primary color, now you’ll be able to specify a secondary color. The secondary color will be used within the following UI elements across Assistant on Web and Embedded Assistant.
A. Background color of the left navigation bar (Assistant on Web only)
B. Outline color of the input (Assistant on Web only)
C. Background color of the header (Assistant on Web + Embedded Assistant)
D. Background color of the header on Reference Page (Assistant on Web + Embedded Assistant)
Customizations selected for examples below:
Assistant on Web:
Embedded Assistant:
Reference Page:
Customers can select a font style within Moveworks Setup. You can select a font style from a list of supported font styles. The selected font style (ex. Roboto) will appear across all of our web experiences. The same font style will be used for headers and body text. We will apply a different font weight depending on whether its a header or body text.
Which font styles are supported?
Can I upload my own font style?
No, this is not supported at this time.
How does weights get applied to the experiences?
Examples shown below (Font style: Roboto):
Embedded Assistant
Yes, both the app name and subdomain are configurable . You can configure the “My Moveworks” app name via your SSO provider website. The subdomain within the url can also be configured via your Moveworks Setup too if you’ve like to change it.
The user will not be able to access the website. Once the app is assigned via your SSO provider, they can sign in successfully.
No. Assistant on Web is included at no additional cost and can be used independently of Enterprise Search.
Yes. Once you have access to Assistant on Web, open your organization’s URL (for example, mycompany.moveworks.com/assistant) to see your live branding applied.
Yes, however it depends on whether or not your organization has mobile access enabled for your SSO applications. If the organization’s IT team has enabled mobile access for your My Moveworks app, your employees will be able to open Assistant on Web from a mobile device.