Moveworks offers two powerful web-based experiences that allow your employees to interact with the Moveworks Assistant directly from a browser or embedded within your internal sites. Each provides a different path for delivering AI support, depending on your deployment needs and where your users prefer to work.
Assistant on Web gives employees a modern, fully featured Moveworks Assistant directly in the browser.
Embedded AI Assistant allows you to place Moveworks directly inside your existing internal websites — such as your ITSM portal, intranet, or HR knowledge hub.
This experience is shared across all surfaces (Assistant on Web, Embedded Assistant, Chat Platforms)
Moveworks rolled out a refreshed visual identity across all product surfaces, including Assistant on Web and the Embedded AI Assistant. This update introduces our new color system, typography, and UI treatments for a more modern, unified Moveworks experience.
This branding updates is not optional and will automatically be applied for all of our customers because they ensure accessibility compliance, enable future scalability, and deliver a consistent experience across all surfaces. There’s no change you as our customer will need to make as this will be an automatic update. While the visual style is evolving, the functionality of your Assistant remains the same.
The biggest change we are introducing is how colors are configured and in this new world, the only color that you can configure will be primary color moving forward. If you do not specify a primary color, we will use black as the primary color [RGB color (0,0,0)].
[Live] Additional UX improvements coming this Friday, Jan 30, 2026:
Assistant on Web: Primary color is not being applied to bot images that have transparent backgrounds
Timestamp will be added within assistant responses
The entry point for embedded assistant will have rounded corners at the top.
Since all customer will automatically get this update, the ask we have for our customers is to verify the primary color that is configured within Moveworks Setup. With this update, primary color is the only configurable color we will support moving forward. If you don’t complete this verification task, you can always change this after the update has taken effect. When you modify the primary color, the change within the experience is instant after you save the configuration.
Verify and update the primary color:
Within Moveworks Setup
Web interface primary color”Today the configuration page will display 3 colors that can be configured, once we make the update on Jan 26, 2026 the other 2 color selections (Web interface secondary color & Web interface highlight color) will no longer be supported as configurations and will be removed from the configuration page on Jan 26, 2026 by 6pm PST.
An update was made to your primary color on Jan 21, 2026:
Additionally you may notice that your primary color may have recently been updated. In preparation for our UX branding updated we proactively updated your primary color so that it matches the primary color that was set within your Embedded Assistant experience (this setting lives in a different page within Moveworks Setup). This update was made on Jan 21, 2026 and only applied to customers who have embedded assistant and currently had their color on this “Web-Form Styling Home” setup page set to black. If your primary color on this page was not black, your primary color was not modified.
Besides “Web interface primary color”, the other color configuration options that currently appear on the Moveworks Setup page are no longer support. You can pick colors on those other configurations, but nothing will occur given that we’ve removed the logic for how those settings work.
By Monday, Feb 2, 2026 the other color configuration options will no longer appear within the setup page.
You can update the primary color before Jan 26, 2026. Just be aware that the primary color you select will impact the hyperlinks on the Reference Page given that the UX branding update isn’t live yet. When the UX branding update is live, you will no longer have the ability to select the color of hyperlinks.
Starting on Jan 26, 2026 the color of hyperlinks will be blue.
Assistant on Web will adopt the new Moveworks look and feel, including:
Customization is simplified. Moving forward you can only customize these elements:
Before (AI Assistant)
After (AI Assistant)
You’ll see an updated Moveworks logo since now we’re part of Service Now, “Moveworks from ServiceNow”. Your assistant name and logo will continue to be displayed. You’ll notice this example is using light purple as the primary color.
If you don’t specify a primary color, the primary color will be set to Black. Below is how your experience will look: This example also shows you how primary color impacts your assistant logo assuming it has a transparent background.
Before (Enterprise Search)
After (Enterprise Search)
The primary color will continue to be customizable, but the logic for how it is applied is changing. You will no longer be able to specify the fill color for the buttons that appear within an assistant response:
Today, the primary color is used for:
See example below. To visually show these changes, we’ve used the color “red” as the primary color.
Starting on January 26, 2026, the primary color will only be used for:
The background color of the “new chat thread” button.
The user avatar will use a 16% opacity based on the primary color you set.
The background color for your bot image (assuming your bot image was a logo with a transparent background)
Here’s an example of how the new experience will look using light purple RBG(160, 166, 255) as the primary color.
Here are some examples that show primary color impacts assistant logos that have transparent backgrounds.
And here’s an example of a bot logo that doesn’t have a transparent background color:
The assistant image that’s for Assistant on Web and Embedded Assistant are separate configs.
Within Moveworks Setup, navigate to the following configuration page to verify the image that’s being used as your assistant avatar:
Find the “Organization Details” section
Expand the “Tenant Settings” section
Click on “General Information”
Expand the “AI Assistant Preferences” section
Look at the image that appears within “AI Assistant Avatar”
Within Moveworks Setup, navigate to the following configuration page to verify the image that’s being used as your assistant avatar:
Avatar Button Image Url”
Additionally today before Jan 26, 2026 on the Moveworks Reference page, the primary color is used for:
_See examples below. To visually show these changes, we’ve used the color “red” as the primary color. _
Starting on January 26, 2026, the primary color will no longer on the Reference Page.
This is how the Reference Page will appear, again no color customizations.
Note that the reference page is where you view citations. This experience is shared across all surfaces (Assistant on web, embedded assistant, and chat platforms)
Embedded Assistant will also reflect the updated Moveworks branding for a more cohesive user experience.
Some of the visual changes you will notice will be regarding how we render the bot image (no grey outline) and the conversation bubbles, as shown below.
Today you can configure 5 different colors (Primary color, Secondary Theme, Bot message Theme, User message theme, and Card Theme). With this update, we will only support primary color moving forward.
The 6 colors that exist on the following Moveworks Setup will no longer be supported.
Web Chatbot -> Design Settings -> Theme Setting section
Starting on Jan 26, 2026 the primary color will only be used for:
Here’s an example assuming that your assistant image has a transparent background:
Here’s another example that show your **assistant image that does not have a transparent background: ** This is the default experience if you do not change your primary color. The default primary color is black.
To illustrate the Before and After experience, we will be using Black as the primary color.
Before
Zoomed in version on the entry point:
After
Zoomed in version on the entry point:
Before
After
Before
After
Before
After
